Learn. Create. Impact.

Most people look at these ads and think that the copy is what makes them so great. I'd posit that the design is doing a lot of the legwork here too.

Follow this step-by-step graphic design critique to learn the subtle typography and hierarchy tweaks that make designs feel more polished and professional.

If you’re looking for some new options or even just inspo, these are my current go-to modern body fonts, sorted by use type, all sourced from free sites.