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The Art Director Lens

The Art Director Lens

$27.00Price
NEWLY EXPANDED! Get an Art Director’s critique without an Art Director around
The self-review checklist that helps you critique and improve your own work like a Senior Designer.
 
A practical, real-world checklist with guidance and examples, built from years of agency feedback — so you can refine your work and send stronger designs before anyone else sees them.
 
Lifetime access to updates included.

  • Why I Created This

    If you’ve ever hit “send” on a design and immediately thought,

     

    “This looks all over the place 😬”

     

    “Something feels off”

     

    “Is this going to print okay?”

     

    “Something's bothering me but I'm not sure what…”

     

    “How can I improve this?”

     

    This is for you.

     

    When I worked under a great art director long enough, something shifted.

     

    I started hearing her voice in my head:

    • "Clean up your alignment"

    • "Tighten the spacing"

    • "Simplify your layout"

    • "That object is floating"

     

    I began fixing the thing before she even mentioned it.

     

    And my work got dramatically better.

     

    But not everyone has access to that kind of feedback.

     

    The Art Director Lens is your shortcut.

  • The 14-question cure for “something feels off”

    The Art Director Lens is a structured self-review checklist built from my years of real-world feedback from art directors and the art direction I myself now give other designers — the common nuances, corrections, and thinking that elevate designs from “ok” to "the magic touch".

     

    NEWLY EXPANDED - I added in details on HOW to fix these common design issues, guidelines on best-practices to follow, and examples for us visual learners from designs I've created so you can see each point put into practice.

     

    Instead of sending your work and hoping for vague feedback like “make it pop,” you’ll learn to check for:

    • Strategic impact

    • Hierarchy & eye flow

    • Spacing

    • Typography mastery

    • Print production check

     

    You’ll catch problems earlier.

    Send stronger drafts.

    Feel more confident.

     

    And if something still feels off?

    You’ll know what kind of feedback to ask for.

     

    It's your chance to get an Art Director’s critique without an Art Director around — so you can raise your level whether you work at an agency, freelance, or completely on your own.

  • What's Inside?

    Replace 14 contradictory suggestions from friends with 14 checks from an Art Director.

     

    Inside is a 14-question checklist to review when looking over your design to train your eye all by yourself into thinking like a senior designer - improving the little details that take it from junior/mid-level to polished senior level work. 

     

    Including guidance on:

     

    • The key to making a design interesting (instead of blah)
       

    • The exact margins I use for email and social designs 
       

    •  The most common mistake people make with icons 
       

    • The way to combine font and color palettes in a branding 
       

    • How to prevent objects from feeling “floaty”
       

    • The trick to making your typography design feel more high-end 
       

    • The shortcut to removing confusion in your designs 
       

    • A free color contrast tester 
       

    • The absolute smallest font size to ever use in a print design (or web)

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