The strategies for ad design in mega yom tov issues differ from regular weekly ads. The problem with yom tov mega editions is that although you’ll get 10x the eyeballs, there will also be 10x the competition. So, while a busy ad with lots of details in a creative look might work on a regular week, in a yom tov edition it will get lost in the crowd.

What went wrong with Jaguar's rebrand to create such negative backlash and what we can learn from it

Once I started providing critique for this ad design, I just couldn’t stop without doing a whole redesign myself.