• Deena Englard

Refine the Design, Ep. 1: Event WhatsApp Status



Welcome to our new series: Refine the Design.

Small revisions - big improvements.


Follow along as I take a real-life design, point out it's faults and improve it with simple steps. Experience is the best teacher. Through these scenarios you can soak in the experience of another designer. These are simple steps that anyone can learn from and apply to their own designs, and which will dramatically improve your work.


These are based on a real life experiences, but text, colors and imagery have been changed to maintain the anonymity of the designer, client and campaign.


BEFORE













The problems:


1. Lack of hierarchy

Every element (or cluster of elements) is approximately the same size, so your eyes don’t know where to look. They drift around aimlessly. There’s no focal point. A design’s hierarchy and contrast should guide the viewers eyes from point A to point B in a logical, strategic order.


2. CTA is getting lost

The CTA (call to action) is in a good spot on the bottom, but because of the design it doesn't stand out at a glance. There's a lot of text in this design so since the CTA is styled the same way as everything else, it isn't particularly noticeable. It needs more contrast to make it stand amongst all the competing elements.


3. Unbalanced negative space

You always hear about how important negative space is - and that’s true. But you also have to be cognizant of the shapes your negative space creates. Throughout the page the elements are center-aligned but the visually-heavy guest circle is hovering on the left, dangerously close to the margins, making the page unbalanced.



AFTER















The Solution:

















1. Enlarged the headline